Brentford FC roll over iconic Premier League home kit to next season

By Hannah Davenport

27th Nov 2021 | Local Sport

Brentford FC said the unusual move has affordability and environmental benefits. (Image: Brentford Football Club)
Brentford FC said the unusual move has affordability and environmental benefits. (Image: Brentford Football Club)

Brentford's first ever Premier League home kit has been given an extended shelf life.

The football club has confirmed they will continue to wear the current red and white striped home kit again next season.

Brentford FC said the unusual move will benefit fans in terms of affordability as well as environmental benefits, as Umbro will not have to manufacture and shift a whole new kit.

Jon Varney, Brentford FC Chief Executive, said: "Respectful, Progressive and Togetherness are our three core values at Brentford FC, as many of our fans know.

"We also believe in football being affordable for our fans and are aware of the need for the game to become more focussed on sustainability.

"As such, when we discussed the idea, everyone at the Club was fully behind it.

He added: "Whilst it is not normal practice for Premier League clubs to roll a kit over for two seasons, fans have told us that they would be in favour of the savings that a two-season shirt would provide.

"This season, our membership of The Premier League means that the income we receive from broadcast and commercial partnerships far outweighs the income we can generate from retail, therefore now is the perfect time for us to try something different without it having a material impact on our revenue."

Their home shirts have been particularly popular this season and additional orders were placed and stocked up ahead of Christmas.

Mr Varney said: "This decision allows us to maintain higher levels of stock and helps improve both availability and delivery times for those that wish to buy a shirt which will now be relevant beyond the end of this season.

"We also think this is a step in the right direction to help the environment a little. It can only be a good to reduce kit cycles where circumstances allow, and we will continue to work with Umbro to make sure the production of our kit is as sustainable as possible.

"It is only a little thing, but we believe it will help."

He mentioned they were aware some fans enjoy having three new kits every season and may have concerns about having less choice.

"The kit reveal is always an eagerly anticipated event and each season we wait nervously to see the reaction of our supporters.

"For those fans keen to purchase a new shirt each season we can confirm we will have a new away and a new third kit for the 2022/23 season.

"We hope the new away shirt design will excite our fans who remember the 80's and early 90's, whilst the new third shirt is designed very much for the future!

"I would like to thank Umbro for their support of this idea and also Hollywoodbets and SafetyCulture whose commitment to multiple-year relationships have made this opportunity possible."

The red and white shirt, as well as the yellow away shirt and white third shirt, are all available on their website.

Priced at £49 for adults and £38 for juniors, you can also personalise your shirts with Premier League letters and numbers as well as the Premier League sleeve badge for an extra £17.

     

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