Hounslow Council and ReLondon have combined to launch a pioneering environmental initiative to transform Heston into a circular neighbourhood. 

The project will run for 18 months, known as Heston In The Loop, and will create a circular economy in the area to incentivise those living in the area to waste less and live more sustainably. 

A circular economy is an economic model which works based on sharing, repairing, and reusing resources to keep them in the economy for as long as possible. 

Cllr Shantanu Rajawat, Leader of Hounslow Council, said: "We are delighted to collaborate with ReLondon on Heston In The Loop as it represents a significant step forward in Council efforts to create a more sustainable and resourceful borough.  

"By embracing low carbon neighbourhoods, we can effectively address waste reduction, protect our environment, and empower residents to waste less, reuse more, and ultimately save money.  

"Heston In The Loop is an exemplar project, with learnings and successful engagement techniques set to become a blueprint for other boroughs to follow. 

"We hope to lay down a marker for circular neighbourhood transformation in London, as well as helping to guide councils across the United Kingdom." 

Hounslow Council and ReLondon have collaborated on this project to help reduce the borough's carbon footprint and they have worked with local organisations and small to medium-sized circular businesses to provide the Heston community with enhanced access to sustainable consumption choices.   

Antony Buchan, Head of Programme local authority support at  ReLondon, said: "We are delighted to collaborate with Hounslow Council on Heston in the Loop to create a sustainable and circular neighbourhood.   

"Engaging communities with new ways of reducing their waste, while saving money and getting to know their neighbours through initiatives like 'Heston in the Loop' are essential in encouraging people to form new sustainable behaviours while helping councils and businesses to create thriving neighbourhoods – delivering both positive environmental and economic outcomes.   

"Establishing a low carbon, circular economy can help build wider resilience against the cost of living and climate crises. Councils can start to achieve this by implementing local community engagement interventions and engaging with circular business innovators through this circular neighbourhood model." 

To learn more about this project then visit the website.