Your verdict on the Lucozade sign as petition is launched to get it on the car park
By The Editor
26th Aug 2021 | Local News
Brentford people have overwhelmingly given the thumbs-up to have the old Great West Road Lucozade sign put on the new high street car park.
Councillors have backed the idea first mooted by John Dale, the man behind Brentford Today & TV/Facebook.
John has now launched a petition to persuade developers Ballymore to put the sign on the car park.
The sign was taken down from the Great West Road in 2015 and is now in the Gunnersbury Park Museum.
Following our story this week, people have been taking to social media to back the idea.
Most people said the sign would be a welcome addition to brighten up the new Ballymore car park which has proved controversial within the community.
One person wrote: "This is a brilliant idea."
Others simply wrote: "Yes, yes!"
The petition says the sign "was Brentford's most famous landmark – the Lucozade sign which sat alongside the Golden Mile's A4 and M4.
"Now it lies in a museum. Let's raise it from the dead and restore it to its full glory for all the world to admire again. It's more than an advert, it's a work of art, part of Brentford's culture.
"As the town centre is redeveloped, the constructors Ballymore say they want to use Brentford's history to turn it into a cultural hub. Here's their chance!
"They can restore the town's most iconic image – and at the same time give more of a role to the nine-storey car park they've built on the High Street. They want the car park to be a "gateway".
"The Lucozade sign really was a gateway, a brilliant one seen by millions, perhaps billions. And now it can be a gateway again.
"The sign's restoration would trigger headlines, attracting national and global media attention to the town's own restoration. Brentford needs a big, bold imaginative gesture. This is it.
"For practical purposes, it may not be the original artefact itself. It's the identifying message that counts: this is Brentford, and we are unique. Welcome!
"This petition is addressed to Ballymore and Hounslow Borough Council, courtesy of Brentford Today & TV/Facebook."
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