IT is hoped that a psychedelic looking feline will help persuade households across the borough to recycle their old electrical goods.

 HypnoCat is the fluffy pink mascot for the Recycle Your Electricals campaign, run by not-for-profit organisation Material Focus and supported by Hounslow Council.

According to the council, HypnoCat will be hypnotising the Humans of Hounslow into recycling their e-waste.

The campaign has been running UK-wide and Hounslow is one of a growing number of over 80 local authorities to participate in the mission to encourage residents to empty their cupboards and drawers of unwanted electrical items and recycle them.

Scott Butler, Executive Director at Material Focus, said: "HypnoCat, our messenger for the campaign, will be providing step-by-step information on how to reuse and recycle old electricals.

"We want everyone to know that all old electricals - that's everything with a plug, battery or cable - can be recycled. 

"We are delighted to be working with Hounslow and are calling on residents to stop throwing away their old electricals, and instead recycle them."

On scheduled recycling collection days, Hounslow residents can put e-waste into a carrier bag alongside their recycling containers for collection.

E-waste can include irons, cameras, kettles, toasters, hair dryers and more. It's simple – if the item, plus its wire, can fit in a standard carrier bag, it can be collected.

If the item won't fit in a standard carrier bag, it can be taken to a local Household Reuse and Recycling Centre.

Partnering with TRAID, all residents in flats or houses can book a home collection of unwanted small electrical items. You can make a booking online here or by calling 0208 733 2595.

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