Chiswick: New furniture store to replace e-bike centre

By Cesar Medina

23rd Jan 2024 | Local News

Furniture store Loaf will replace Fully Charged on Chiswick High Road (credit: Planning application).
Furniture store Loaf will replace Fully Charged on Chiswick High Road (credit: Planning application).

Furniture chain Loaf has submitted plans to Hounslow Council to install new signs and doors to old e-bike store site.

The plans will see four illuminated signs at the front of the furniture store and two new double doors as Loaf soon lands on Chiswick High Road.

Previously the site to e-bike specialist, Fully Charged, the popup store announced in August last year that it would close and move operations to its flagship store in London Bridge.

The old Fully Charged store on Chiswick High Road (credit: Planning application).

On its website, Fully Charged then said: "After careful consideration and evaluation of our operations, we have decided to close our popup in Chiswick to refocus our efforts on our flagship store in London Bridge.

"We firmly believe it will allow us to enhance our services and provide you with an even better customer experience going forward."

Proposed shop front from furniture store Loaf's new Chiswick store (credit: Planning application).

Loaf's plans show a redesign to the colour of the shop front with its brand name at the centre of the baby blue store.

The company currently has two other stores in west London with a branch in Notting Hill and Battersea.

Formerly known as The Sleep Room, Loaf was created in 2012 and builds its sofa's in Long Eaton, England.

Loaf says it makes "laid-back furniture for people to really kick off their shoes and lead happier, more relaxed lives."

To read the the full planning application for the store signs click here and for the doors click here.

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