Brentford FC will be promoting fans receiving potentially life-saving CPR training during Wednesday's match against Chelsea with a QR code on their shirt. 

The Bees will be wearing a special edition shirt during their Premier League clash with Graham Potter's Chelsea that features a prominent 'CPQR code' on the front of their home shirt in the hope that it encourages those watching the game to learn cardiopulmonary resuscitation. 

The shirt is part of the Restart a Heart campaign, Resuscitation Council UK and Pablo London created the heart shaped QR code which diverts those who scan it to a two-minute video instructing people on how to perform CPR. 

In a statement on the Brentford website, Dr James Cant, Chief Executive of Resuscitation Council UK, said: "We are excited to be partnering with Brentford FC. Our aim is to save as many lives as possible through education, training and working in collaboration, to raise vital awareness of cardiac arrest and heart disease." 

The idea behind the campaign is to increase the number of people who know how to perform CPR which will hopefully in turn increase survival rates. 

Aside from the QP code going on the front of the shirt, it will also be displayed on screens around the Gtech Community Stadium, on the programme, across the club's social media channels, and first team players Mads Roerslev and Keane Lewis-Potter have featured in an instructional video. 

This campaign also comes in concert with Brentford entering into a partnership with various charities to create The Hearts of West London, which hopes to use sport to help improve cardiac health in the local area. 

The initiative involves the Brentford FC Community Sports Trust, Royal Brompton and Harefields Hospitals Charity, Cardiac Risk in the Young, Resuscitations Council UK, A-K-A Day, and Pablo London. 

Heart and circulatory diseases cause roughly 25% of all deaths in the UK, of which 30% are premature and someone performing CPR can more than double the chance of survival in some circumstances. 

The Bees also announced today that their new training centre is to be named after Robert Rowan, former technical director for the club, who suffered a fatal cardiomyopathy episode in 2018 whilst he was aged just 28.