Hounslow Council have launched a new scheme to try and encourage more recycling and less waste in the borough. 

The "No Time to Waste" campaign was launched on Thursday 16th March and is designed to raise awareness of the cost-saving benefits of putting less rubbish in the household waste bin and more recyclable items in the recycle bin. 

Working in partnership with residents and the Council's Environmental Champions voluntary group, the campaign has produced content with residents who care about making Hounslow a greener place. 

The campaign looks to make residents more mindful of what they are recycling and help to achieve goals of a 45% recycling rate by 2025 and 50% by 2030. 

Hounslow Council's Cabinet Member for Environment, Highways and Operational Services, Councillor Guy Lambert, said: "Our 'No Time to Waste' campaign – which showcases some of Hounslow's eco-friendly residents across its imagery – will help encourage people to create less waste, and dispel some common misconceptions about recycling.   

"It'll also explain the numerous benefits of becoming more involved with what's known as the circular economy—reducing, reusing, and recycling to benefit us and those around us.  

"While our borough's recycling rates are improving all the time, they are still a long way from being the best. We are an ambitious Council, and there's is still a lot more we can do.  

"We're here to work with residents to reduce the amount we waste, and increase the amount of 'stuff' we reuse and recycle — this protects our environment by lowering our communal carbon footprint.  

"Let's work together to waste less food and recycle more materials. It's not hard to do it, it saves both residents and the Council money, and helps the environment as we target zero carbon in 2030." 

Lampton Services Recycle (wholly owned by Hounslow Council) and West London Waste Association are supporting the six-month campaign to improve recycling rates.   

To learn more about the campaign, visit the website.