Brentford FC's 'Heart of West London' champions cardiac Health and lifesaving CPR skills

By Cesar Medina

24th Oct 2023 | Local News

Brentford FC's Heart of West London Initiative has been promoting cardiac health and skills (credit: Brentford FC).
Brentford FC's Heart of West London Initiative has been promoting cardiac health and skills (credit: Brentford FC).

The club's Heart of West London campaign has been advocating for cardiac health and the critical skill of Cardiopulmonary Resuscitation (CPR) over the past year.

However, people from ethnic minority backgrounds are statistically more at risk of cardiac arrest, but research shows only one in five have been given CPR training - significantly lower than the UK average.

Each year 80,000 people have a cardiac arrest outside of hospital and in ethnic minority communities, where cardiac arrest happens more, defibrillators are less available says Brentford FC.

These statistics reveal a disparity in CPR accessibility and knowledge, particularly among diverse ethnic groups.

Brentford is a diverse community, but within a 'cardiac hotspot' where cardiac arrest rates are higher than average, and bystander CPR rates are lower than average.

The club says highlighting these issues is important as it also recognises the Premier League's No Room for Racism campaign.

Brentford FC said: "Just as we strive for fairness and equity on the pitch, we must extend the same ideas to community well-being. Health disparities, much like racial discrimination, undermine the fabric of our society, and it is only through collective effort that we can dismantle these systemic issues."

The Bees has been working with Brentford FC Community Sports Trust, Royal Brompton and Harefield Hospitals Charity, Cardiac Risk in the Young, Resuscitation Council UK and A-K-A Day to promote cardiac health.

It also has placed additional public access defibs outside the Gtech Community Stadium, to support anyone locally suffering from a cardiac arrest.

James Cant, CEO at RCUK, said: "Guardians of defibs need to make their device as accessible as possible to local communities, to help increase survival rates.

"A defibrillator is essential in increasing survival rates, yet 61 per cent of people say they aren't confident enough to use one.

"A defibrillator tells you exactly what to do, no training is needed. If someone is having a cardiac arrest, it simply needs to be switched on and it will talk the person through each step – it's like having an expert in the room."

Greig Mailer, corporate affairs director at Brentford FC, added: "It is disheartening to see the alarming disparities in bystander CPR rates amongst ethnic minority groups.

"We know that every second counts when it comes to dealing with cardiac arrests and we believe that the power of football can help.

"Working with RCUK through the Heart of West London initiative, we want to break down these barriers, help to raise awareness of CPR and ultimately improve survival rates here in west London."

Brentford are also providing opportunities for local people, community groups and fans to learn life-saving CPR.

They can register their interest here

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