Brentford FC Trust celebrates the launch of its latest Social Impact Study

By Cesar Medina

15th Dec 2023 | Local News

Thomas Frank joined the celebrations at Gunnersbury Park Sports Hub as the Trust outlined key achievements from the reporting period (credit: Brentford FC).
Thomas Frank joined the celebrations at Gunnersbury Park Sports Hub as the Trust outlined key achievements from the reporting period (credit: Brentford FC).

Brentford FC Community Sports Trust celebrated, on 13 December, the launch of its latest Social Impact Study reporting a valuation of £143,076,836 for the Club and Trust.

The figure, calculated through the Substance Social Impact and Value report, estimates the economic and social contribution that the club and the Trust made to west London during a three-year reporting period from 1 April 2020–31 March 2023.

First team head coach Thomas Frank joined the celebrations at Gunnersbury Park Sports Hub as the Trust outlined key achievements and successes from the reporting period.

Highlights include an enhanced education and employability offering with the Trust welcoming over 500 local job seekers to a careers fair at the Gtech Community Stadium in June 2023.

The Trust's health and well-being provision has also expanded, with the introduction of innovative new programmes such as Comedy for Thought and Football for Thought.

Jon Varney, Brentford FC Chief Executive said, "Since our promotion to the Premier League not only has the Club evolved but so too has the work of the Community Sports Trust.

"Moving to the Gtech Community Stadium has been a driving force in this development, and the Trust has continued to grow and build purposeful partnerships in new and innovative ways to support people across west London."

In 2013, the Club and Trust hired Substance to assess the community benefits of Brentford FC's proposed move to Lionel Road.

The report estimated that the Trust's activities in the 2012/13 financial year would yield a minimum societal cost savings of £8.48m.

Brentford FC Community Sports Trust celebrated the launch of its latest Social Impact Study this week (credit: Brentford FC).

When the application was approved by the London Borough of Hounslow - fundamental to the consent was to increase activity by 30% within three years of being in the new stadium or by 50% if gates averaged 10,000 or more during the period.

Three years post-opening, the Gtech Community Stadium and Community Stadium Hub prompted a new report by Substance. Despite Brentford's Premier League status and consistent 17,000+ attendance, The Trust surpassed original targets by 454%, delivering a £70.6m social impact in 2022/23.

Lee Doyle, Chief Executive of Brentford FC Community Sports Trust said, "When the London Borough of Hounslow granted planning permission for the Gtech Community Stadium in 2013 it was a leap of faith by all parties.

"At the time Brentford were playing in the third tier of English football with aspirations of one day playing in the Premier League.

"To have achieved the original targets that were set by the London Borough of Hounslow and to see Brentford thriving in the Premier League both on and off the pitch brings immense pride and joy to everyone involved at the Club and Community Sports Trust.

"Moving forward we have a number of creative initiatives in development that will increase our reach, scope and impact in the community."

Councillor Katherine Dunne, Deputy Leader of the London Borough of Hounslow said, "It was great to attend the event to celebrate the launch of the Brentford FC Community Sports Trust's latest Social Impact Study.

"The social value of both Brentford FC and the Community Sports Trust is priceless to Hounslow as a borough.

"We're very proud that so much of the activity and achievements detailed in this report are within our borough and we're thrilled to include both the Club and the Community Sports Trust as part of our Youth, Skills and Employment Guarantee (YSEG) Alliance.

"As a Council, we relish working together to further improve and enrich lives in Hounslow."

Cliff Crown, Brentford FC Chairman added, "I am continually impressed by the scope and scale of the Trust's work and impact across west London.

"It is important for us to engage with our communities, and we are very proud of our Trust and their achievements in respect of the social impact target and outcomes in this report. I would like to congratulate all the staff at the Trust who have made this possible."

To find out more about the work Brentford FC Commuinty Sports Trust are doing, click here.

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